A common misnomer, Haute Couture is not some casual reference that can be thrown on any pret-a-porter (ready to wear) item simply because you will it to be so, nor do clothes or shoes become Haute Couture when they travel down the cat. The term is actually legally protected in France, by the Chambre de commerce et d’industrie de Paris. Each year the prestigious list is drawn with the names of the chosen companies that are allowed to consider themselves as Haute Couture or to use the term in any reference whatsoever! According to the rules, to become a house of Haute Couture you must design made to order fashions for private clients with one or more fittings, have a workshop in Paris with at least 15 employees, and each season are required to present a collection to the Paris press consisting of a minimum of 35 runs with both day and evening wear! I can imagine it! The atelier elders stand after days of serious deliberation, all proper considerations met, and the fragile gold encrusted scroll is opened as the house names are called out as if being knighted! If that doesn’t titillate you, then, well you’re dead!
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